Cyber Migration: An Empirical Investigation on Factors that Affect Users' Switch Intentions in Social Networking Sites.
Zengyan ChengYinping YangJohn LimPublished in: HICSS (2009)
Keyphrases
- social networking sites
- factors that affect
- social networking
- internet users
- social networks
- social media
- online social networks
- user generated content
- young adults
- instant messaging
- online communication
- social activities
- user groups
- social relations
- perceived usefulness
- social software
- data mining
- social network analysis
- social graph
- user interaction
- end users
- data analysis
- social recommendation