Predicting User Behavior in Display Advertising via Dynamic Collective Matrix Factorization.
Sheng LiJaya KawaleYun FuPublished in: SIGIR (2015)
Keyphrases
- user behavior
- matrix factorization
- online advertising
- display advertising
- implicit feedback
- collaborative filtering
- user preferences
- recommender systems
- behavioral targeting
- user interaction
- search advertising
- factorization methods
- low rank
- missing data
- nonnegative matrix factorization
- user interests
- negative matrix factorization
- user experience
- tensor factorization
- user behavior patterns
- user search behavior
- individual user
- eye movements
- expert systems
- data mining