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The impacts of gamification designs on consumer purchase: A use and gratification theory perspective.

Tong CheYaoyao PengQiang ZhouAlissa M. DickeyFujun Lai
Published in: Electron. Commer. Res. Appl. (2023)
Keyphrases
  • purchase behavior
  • electronic commerce
  • theoretical basis
  • viewpoint
  • neural network
  • design space
  • real time
  • databases
  • artificial intelligence
  • theoretical foundation
  • product information
  • formal theory