Publisher Side Profit Optimization Using Adaptive Keyword Weighted Sponsored Search Technique.

Shikha Gupta Atul Mishra

Published in: J. Web Eng. (2022)

Keyphrases

sponsored search
click through rate
search engine
online advertising
click prediction
sponsored search advertising
keywords
optimization problems
keyword extraction
contextual advertising
computational advertising
web search
user behavior
keyword search
information access
budget constraints