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Exploring the effect of AR filter on perceived brand image: The mediating role of realistic experience.
Jia-Hui Lin
Sheng-Wei Lin
Tzu-Yang Chu
Hung-Ting Lin
Published in:
PACIS (2023)
Keyphrases
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brand image
theoretical and practical implications
augmented reality
real life
positive effects
intrinsic motivation
noise reduction
user interface
low level
collaborative learning
image quality
real world
visual attention
preprocessing step
filtering algorithm
multiscale
information systems