Relative influence maximization in competitive social networks.
Dingda YangXiangwen LiaoHuawei ShenXueqi ChengGuolong ChenPublished in: Sci. China Inf. Sci. (2017)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- diffusion model
- influence propagation
- online social networks
- diffusion models
- social network analysis
- social interaction
- network structure
- social relationships
- seed set
- search engine
- information flow
- social networking
- worst case
- objective function
- social networking sites
- social influence
- online communities
- community structure
- social media
- special case