Keyphrases
- customer retention
- data mining
- customer relationship management
- decision making
- user modeling
- website
- recommender systems
- social media
- customer behavior
- target audience
- consumer behavior
- user profiling
- marketing strategies
- predictive modeling
- database marketing
- web personalization
- direct marketing
- user model
- user preferences
- electronic commerce
- user profiles
- potential customers
- online marketing
- information technology
- telecommunications industry
- social networks