Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook.
Saleem AlhabashAnna R. McAlisterAmy HagerstromElizabeth Taylor QuilliamNora J. RifonJef I. RichardsPublished in: Cyberpsychology Behav. Soc. Netw. (2013)