Traditional vs. Machine Learning Techniques: Customer Propensity.
Mamta A. RajnayakSnigdha MoitraCharu NahataPublished in: ACIIDS (2) (2017)
Keyphrases
- electronic commerce
- machine learning
- machine learning algorithms
- machine learning approaches
- machine learning methods
- customer satisfaction
- customer service
- customer behavior
- retail banking
- customer knowledge
- marketing strategies
- call center
- statistical methods
- real time
- direct marketing
- neural network
- point of sale
- database