Do Social Media Efforts Matter for a Firm's Bottom Line? Evidence from Facebook.
Sunghun ChungAnimesh AnimeshKunsoo HanAlain PinsonneaultPublished in: PACIS (2015)
Keyphrases
- social media
- social media platforms
- social networking
- social networks
- empirical evidence
- online social networks
- social networking sites
- information technology
- social interaction
- online social
- user generated content
- big data
- online communities
- social behavior
- social media data
- real world events
- information systems
- public opinion
- social graph
- competitive environment
- learning algorithm