The Business Impact Of Social Media Analytics.
Kurniawati KurniawatiGraeme G. ShanksNargiza BekmamedovaPublished in: ECIS (2013)
Keyphrases
- social media
- big data
- business intelligence
- data mining
- crisis management
- big data analytics
- social networks
- information systems
- business process
- data analysis
- social media data
- data analytics
- electronic commerce
- business processes
- data quality
- social media platforms
- business analytics
- unstructured data
- online marketing
- business models
- legal issues
- internet enabled
- data management
- user generated content
- business decisions
- social networking sites
- end users
- social networking
- case study
- cloud computing
- knowledge discovery