Research of trust on B2C electronic commerce.
Xiaochun ZengJiaoyan ZengQiang GuoPublished in: ICEC (2005)
Keyphrases
- electronic commerce
- electronic transactions
- electronic marketplaces
- online banking
- brokerage services
- trust model
- service quality
- mobile commerce
- business models
- internet auctions
- small and medium sized enterprises
- reputation systems
- business transactions
- transaction cost economics
- incomplete information
- reputation mechanisms
- negotiating agents
- automated negotiation
- web pages
- electronic markets
- social capital
- access control