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Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model.
Ping Wang
Luping Sun
Rakesh Niraj
Jaihak Chung
Meng Su
Published in:
Decis. Support Syst. (2019)
Keyphrases
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theoretical framework
probabilistic model
modeling method
modeling framework
neural network
decision makers
computational model
decision rules
formal model
prior knowledge
theoretical analysis
sensitivity analysis