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A Conceptual Framework of Iranian Consumer Trust in B2C Electronic Commerce.
Fatemeh Meskaran
Rusli Abdullah
Masitah Ghazali
Published in:
Comput. Inf. Sci. (2010)
Keyphrases
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electronic commerce
conceptual framework
consumer trust
influence factors
business models
online markets
agent negotiation
theoretical framework
agent mediated
tourism industry
service quality
consumer reviews
conceptual model
small and medium sized enterprises
databases
data analysis
social networks