Consumers' Perceptions towards E-Shopping Advertisements and Promotional Actions in Social Networking Sites.
Vaggelis SaprikisPublished in: Int. J. E Adopt. (2013)
Keyphrases
- social networking sites
- online shopping
- social networking
- shopping behavior
- social networks
- search advertising
- social media
- purchase intention
- online social networks
- young adults
- internet users
- instant messaging
- internet shopping
- purchasing behavior
- social relationships
- diagrammatic reasoning
- social activities
- social software
- user generated content
- personal information
- purchase decision
- consumer behavior
- marketing campaigns
- online communication
- search engine
- customer satisfaction
- website