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The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies.

Eric K. ClemonsFujie JinJoshua S. WilsonFei RenChristian MattThomas HessNoi Sian Koh
Published in: HICSS (2013)
Keyphrases
  • experimental study
  • website
  • experimental evaluation
  • web pages
  • synthetic datasets
  • neural network
  • trust model
  • website design
  • information technology
  • user experience
  • web content