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Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model.
Tamara Dinev
Qing Hu
Ali Alper Yayla
Published in:
Int. J. Electron. Commer. (2008)
Keyphrases
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search engine
online advertising
web search
user behavior
sponsored search
click models
study proposes
click logs