The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages.
Armenia AndroniceanuIrina GeorgescuJani KinnunenPublished in: HCI (15) (2020)
Keyphrases
- social media
- competitive advantage
- online consumer
- strategic alignment
- user generated content
- online retailers
- social networks
- business world
- social networking
- service quality
- cost effective
- real time
- user generated
- online forums
- social media data
- text classification
- knowledge management
- artificial intelligence
- data mining