Why Are Users Banner-Blind? The Impact of Navigation Style on the Perception of Web Banners.
Magnus PagendarmHeike SchaumburgPublished in: J. Digit. Inf. (2001)
Keyphrases
- web navigation
- user navigation
- information space
- web content
- web information
- website
- user generated content
- internet users
- web resources
- information sources
- end users
- user experience
- information access
- information overload
- web pages
- crowd sourcing
- web communities
- web applications
- user centric
- web users
- casual users
- recommendation systems
- web data
- user centered
- social web
- user interests
- user interaction
- user interface
- online communities
- query interface
- geo referenced
- collaborative filtering
- web browsing
- recommender systems
- banner ads
- social tagging
- web interface
- user activities
- navigation paths
- navigational behavior
- usage data
- web databases
- log files
- social media
- web environment
- web portal
- search interface
- social networking sites
- content creation
- helping users
- information resources
- web mining
- semantic web
- web publishing
- search engine
- data mining