Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation.
Yi-Cheng ChenJen-Her WuLifang PengRon Chuen YehPublished in: Electron. Commer. Res. Appl. (2015)
Keyphrases
- group buying
- social capital
- electronic commerce
- critical mass
- group discussion
- socio cultural
- social support
- knowledge sharing
- business models
- test bed
- information flow
- human capital
- auction mechanisms
- online communities
- online auctions
- information and communication technologies
- special case
- case study
- databases
- sound theoretical
- software engineering
- cooperative
- social networks