Investigating the Roles of Virtual Experience in Consumers' Online Purchasing Decisions.
Y. Ken WangPratim DattaPublished in: AMCIS (2007)
Keyphrases
- online retailers
- online shopping
- internet shopping
- comparison shopping
- shopping behavior
- decision making
- grocery shopping
- virtual reality
- online learning
- virtual environment
- purchasing behavior
- real time
- augmented reality
- product information
- online environment
- group buying
- decision makers
- information technology
- information systems
- social networks
- online advertising
- competitive advantage
- learning curve
- online reviews
- purchase intention
- user experience