A Business Intelligence Solution for Assessing Customer Interaction, Cross-Selling, and Customization in a Customer intimacy Context.
François HabrynJohannes Kunze von BischhoffshausenGerhard SatzgerPublished in: ECIS (2012)
Keyphrases
- business intelligence
- cross selling
- business information
- data warehousing
- data warehouse
- customer segmentation
- microsoft office
- knowledge management
- business intelligence systems
- data mining
- electronic commerce
- knowledge discovery
- customer satisfaction
- decision support
- sql server
- data analysis
- databases
- data mining methods
- customer service
- business analytics
- call center
- customer behavior
- business decisions
- customer data
- decision trees
- information systems
- metadata
- predictive analytics
- data management