The Role of Consumption Value and Product Types in Repurchase Intention of Printed and Online Music Products: The Taiwan's Case.
Yu-Min LinShu-Chen KaoYu-Hui TaoChien-Hsing WuPublished in: MISNC (2015)
Keyphrases
- shopping behavior
- product reviews
- product recommendation
- product information
- music scores
- online shopping
- product design
- customer requirements
- online retailers
- product quality
- online learning
- long tail
- product line
- marketing campaigns
- product descriptions
- life cycle
- product development
- online stores
- software vendors
- sentiment analysis
- online shoppers
- production planning
- online communities
- production processes
- theory of planned behavior
- website