How Do Sponsored Search Results Affect User Behavior in Web Search?
Zeyang LiuYiqun LiuMin ZhangShaoping MaPublished in: AIRS (2014)
Keyphrases
- user behavior
- web search
- click models
- user clicks
- search advertising
- search engine
- user intent
- search sessions
- user interaction
- sponsored search
- web search engines
- user preferences
- implicit feedback
- online advertising
- search behavior
- click logs
- user interests
- user experience
- user browsing
- search result
- user actions
- individual user
- log analysis
- web usage mining
- document relevance
- web pages
- web browsing
- query logs
- personalized search
- user activity
- contextual factors