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How to enhance consumers' purchase intention in live commerce? An affordance perspective and the moderating role of age.
Qian Wang
Xixi Li
Xiangbin Yan
Ruihao Li
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
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online shopping
purchase intention
online stores
electronic commerce
response time
artificial intelligence
information systems
website
software development
service quality
customer satisfaction