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How to enhance consumers' purchase intention in live commerce? An affordance perspective and the moderating role of age.

Qian WangXixi LiXiangbin YanRuihao Li
Published in: Electron. Commer. Res. Appl. (2024)
Keyphrases
  • online shopping
  • purchase intention
  • online stores
  • electronic commerce
  • response time
  • artificial intelligence
  • information systems
  • website
  • software development
  • service quality
  • customer satisfaction