Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory.
Taozhen HuangZheshi BaoYan LiPublished in: Program (2017)
Keyphrases
- social networks
- game mechanics
- game play
- electronic commerce
- game theory
- purchase behavior
- online game
- boolean games
- social network analysis
- multi player
- video games
- pure nash equilibria
- marketing strategies
- mobile phone
- consumer behavior
- bounded rationality
- card games
- games played
- game players
- repeated games
- online shopping
- customer satisfaction
- online social networks
- mobile devices
- solution concepts
- human players
- online stores
- imperfect information
- product information
- mobile games
- potential customers
- game theoretic
- serious games
- educational games
- social media