Research on financial advertisement personalised recommendation method based on customer segmentation.
Liming WangYanni LiuJicheng WuPublished in: Int. J. Wirel. Mob. Comput. (2018)
Keyphrases
- customer segmentation
- sponsored search
- data mining methods
- customer behavior
- clustering analysis
- data mining
- association rule mining
- search engine
- customer relationship management
- customer data
- user preferences
- decision making
- fraud detection
- databases
- user experience
- online advertising
- data mining applications
- machine learning
- information retrieval
- fuzzy clustering
- information systems
- knowledge discovery
- recommender systems
- data streams