Factors affecting the adoption of cloud-based CRM in small and medium enterprises.
Sara ForootaniNeda AbdolvandSaeedeh Rajaee HarandiPublished in: Int. J. Serv. Technol. Manag. (2022)
Keyphrases
- small and medium enterprises
- customer relationship management
- data mining systems
- supply chain
- cloud computing
- electronic commerce
- data mining applications
- loosely coupled
- web browser
- big data
- neural network
- data mining
- knowledge sharing
- databases
- media processing
- text mining
- data mining technology
- software engineering
- relationship management
- cloud platform