Inducing a marketing strategy for a new pet insurance company using decision trees.
Alan S. AbrahamsAdrian BeckerDaniel SabidoRosskyn D'SouzaGeorge MakriyiannisMichal KrasnodebskiPublished in: Expert Syst. Appl. (2009)
Keyphrases
- marketing strategies
- decision trees
- customer relationship management
- direct marketing
- marketing campaigns
- health insurance
- customer satisfaction
- database marketing
- data mining applications
- customer service
- case study
- data mining methods
- risk management
- support systems
- data mining
- machine learning
- commercial banks
- life cycle
- market segments
- product development
- search engine optimization
- fraud detection
- case based reasoning
- real world