Influencing customers through customers - Simulation of herd behavior in supermarkets.
Zeeshan-ul-hassan UsmaniAmina TariqPublished in: CICA (2009)
Keyphrases
- customer behavior
- customer satisfaction
- potential customers
- service providers
- customer requirements
- customer service
- case study
- customer demand
- simulation models
- customer preferences
- qualitative simulation
- marketing strategies
- customer relationship management
- data mining
- simulation model
- numerical simulations
- mathematical model
- web services
- information systems
- search engine