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Comparison of Trust Sources of an Online Market-Maker in the E-Marketplace: Buyer's and Seller's Perspectives.
Myoung-Soo Kim
Jae-Hyeon Ahn
Published in:
J. Comput. Inf. Syst. (2006)
Keyphrases
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online marketplaces
online markets
online auctions
security services
electronic commerce
electronic marketplaces
feedback mechanisms
search costs
consumer trust
competitive market
seller agents
key management
information sources
agent mediated
online banking
multi agent
data sources