Financial Returns to Firms' Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages.
Sunghun ChungAnimesh AnimeshKunsoo HanAlain PinsonneaultPublished in: Inf. Syst. Res. (2020)
Keyphrases
- social media
- financial services
- financial information
- competitive advantage
- competitive environment
- social media platforms
- internet enabled
- risk management
- website
- social networking
- online social
- information technology
- big data
- social networks
- technological innovation
- web pages
- financial data
- search engine
- user generated content
- banking industry
- decision making
- instant messaging
- trading partners
- social networking sites
- economic development
- crisis management
- stock market
- knowledge management
- service quality
- social activities
- profit maximizing
- online marketing