Customer Integration with Virtual Communities - Case study: The online community of the largest regional newspaper in Austria.
Reinhard FranzThomas WolkingerPublished in: HICSS (2003)
Keyphrases
- virtual communities
- online communities
- case study
- social networks
- content analysis
- community members
- social media
- trust management
- social influence
- electronic commerce
- online social networks
- trust and reputation systems
- social networking
- situated learning
- online learning communities
- learning algorithm
- virtual world
- online game
- social aspects
- information sharing
- multimedia