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Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites.
Paul Benjamin Lowry
Anthony Vance
Greg D. Moody
Bryan Beckman
Aaron Read
Published in:
J. Manag. Inf. Syst. (2008)
Keyphrases
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website
click stream data
web pages
web content
web users
electronic commerce
web server
web usage mining
web usage
news web sites
text classification
online stores
click stream
web usability
log files