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Does CRM System Really Matter?: An Exploratory Study of CRM System in the Hotel Industry in Singapore.
Juliana Sutanto
Sameer Agarwal
Krishnamurthy S. Raman
Published in:
AMCIS (2004)
Keyphrases
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customer relationship management
data mining applications
customer segmentation
multi agent
world wide
relationship management
artificial intelligence
information technology
marketing strategies