Innovating With the Customer: Co-Creation Motives in Online Communities.
Zeynep Didem NohutluBasil G. EnglisAard J. GroenEfthymios ConstantinidesPublished in: Int. J. Electron. Commer. (2023)
Keyphrases
- online communities
- content analysis
- content creation
- social networks
- social media
- virtual communities
- customer service
- online learning communities
- online social networks
- social influence
- customer satisfaction
- electronic commerce
- interaction analysis
- information diffusion
- three dimensional
- customer behavior
- call center
- social networking
- feature extraction
- community members
- social web
- low level
- data analysis
- online social
- social networking services