Marketing OA journals now that authors are customers: the role of RSS.
Santiago ChumbeRoddy MacLeodPublished in: Learn. Publ. (2013)
Keyphrases
- customer relationship management
- marketing strategies
- potential customers
- customer behavior
- direct marketing
- customer support
- customer service
- customer segmentation
- context aware
- decision making
- papers published
- database marketing
- financial services
- customer satisfaction
- consumer behavior
- long term
- website
- purchasing behavior
- marketing campaigns
- customer base
- data mining
- call center
- commercial banks
- user satisfaction
- social media
- digital libraries
- customer retention