Product Information Diffusion in a Social Network and Marketing Implications: A Case Study of Huawei Mobile Phone.
Ling ZhangManman LuoLijun ZhuPublished in: WHICEB (2018)
Keyphrases
- mobile phone
- viral marketing
- information diffusion
- social networks
- influence maximization
- diffusion models
- influential nodes
- mobile devices
- diffusion model
- social media
- online social networks
- diffusion process
- mobile users
- information flow
- smart phones
- online communities
- community detection
- social network analysis
- heterogeneous social networks
- network structure
- mobile technologies
- mobile phone users
- social relationships
- small screen
- social interaction
- rfid reader
- lightweight
- information systems