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Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis.

Stefanos BalaskasGeorgia KotsariMaria Rigou
Published in: Future Internet (2024)
Keyphrases
  • eye tracking
  • eye movements
  • human computer interaction
  • visual attention
  • real time
  • data mining
  • data analysis
  • eye tracker
  • viewpoint
  • eye gaze
  • eye tracking data
  • head mounted
  • scan path
  • usability studies