Social Media Brand Engagement as a Proxy for E-commerce Activities: A Case Study of Sina Weibo and JD.
Weiqiang LinPedro SaleiroNatasa Milic-FraylingEugene Ch'ngPublished in: CoRR (2018)
Keyphrases
- social media
- sina weibo
- social networks
- social media streams
- online social networks
- electronic commerce
- behavior analysis
- collective behavior
- learning environment
- key factors
- social activities
- social interaction
- brand image
- user generated content
- extensive set
- micro blogging
- internet users
- human activities
- activity recognition
- social networking
- business activities
- fuzzy logic