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Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website.
Paz Moral
Pilar Gonzalez
Beatriz Plaza
Published in:
Online Inf. Rev. (2014)
Keyphrases
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website
real time
website design
data mining
web content
business owners
log files
web users
monitoring system
web pages
real world
digital libraries
wireless sensor networks
decision support
web logs
decision making
social networks
neural network
web usage mining
internet users
web navigation
databases
database