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Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter.
Corina Pelau
Mihai-Ionut Pop
Irina Ene
Laura Lazar
Published in:
J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
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social media
decision making
information sources
information sharing
massive amounts
knowledge base
clustering algorithm
case study
keywords
knowledge representation
case based reasoning
computer systems
user interaction
cluster analysis
information overload
default reasoning