The critical success factors for customer relationship management implementation: a systematic literature review.
MeylianaAchmad Nizar HidayantoEko Kuswardono BudiardjoPublished in: Int. J. Bus. Inf. Syst. (2016)
Keyphrases
- critical success factors
- literature review
- information systems development
- customer relationship management
- case study
- systems development
- information systems
- data mining
- conceptual modeling
- software development
- data mining technology
- decision making
- software engineering
- machine learning
- m learning
- competitive advantage