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Understanding video-ad consumption on YouTube: a measurement study on user behavior, popularity, and content properties.

Mariana ArantesFlavio V. D. de FigueiredoJussara M. Almeida
Published in: WebSci (2016)
Keyphrases
  • user behavior
  • user experience
  • user generated
  • user interests
  • video sharing
  • user interaction
  • social media
  • multimedia
  • video data
  • user preferences
  • video content
  • video search
  • user activity
  • behavioral targeting