Business to customer (B2C) e-commerce implementation process: a case study experience in fashion and apparel business in Malaysia.
Deborah Libu ParisMahadi BahariNoorminshah A. IahadPublished in: Int. J. Bus. Inf. Syst. (2018)
Keyphrases
- electronic commerce
- business process
- process oriented
- information systems
- business processes
- business intelligence
- decision making
- direct marketing
- business decisions
- customer relationship management
- business models
- activity monitoring
- business goals
- data mining
- business managers
- data mining projects
- competitive environment
- business process management
- return on investment
- enterprise resource planning
- erp systems
- real world
- customer service
- case study
- cost benefit analysis
- change management
- business process modeling
- marketing strategies
- service delivery
- maturity model
- knowledge management