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Product assortment and space allocation strategies to attract loyal and non-loyal customers.
Anna Timonina-Farkas
Argyro Katsifou
Ralf W. Seifert
Published in:
Eur. J. Oper. Res. (2020)
Keyphrases
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allocation strategies
customer relationship management
allocation strategy
customer base
resource allocation
product information
customer requirements
customer preferences
special case
supply chain
service providers
life cycle
product design
marketing strategies
customer demand
customer support