A Bayesian Approach to Sparse Learning-to-Rank for Search Engine Optimization.
Olga KrasotkinaVadim MottlPublished in: MLDM (2015)
Keyphrases
- learning to rank
- search engine optimization
- ranking functions
- search engine
- search engine marketing
- information retrieval
- loss function
- direct optimization
- ranking svm
- sparse pca
- collaborative filtering
- evaluation measures
- business owners
- marketing strategies
- evaluation metrics
- document retrieval
- learning to rank algorithms
- supervised learning
- internet marketing
- web search
- reinforcement learning
- metadata
- balancing exploration and exploitation