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Proof Running Two State-Of-The-Art Pattern Recognition Techniques in the Field of Direct Marketing.
Stijn Viaene
Bart Baesens
Guido Dedene
Jan Vanthienen
Dirk Van den Poel
Published in:
ICEIS (2002)
Keyphrases
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pattern recognition
direct marketing
marketing strategies
data mining
machine learning
case study
data processing
database technology
data mining applications
database marketing
feature extraction
databases
information retrieval
metadata
database systems