Revenue maximization by viral marketing: A social network host's perspective.
Arijit KhanBenjamin ZehnderDonald KossmannPublished in: ICDE (2016)
Keyphrases
- viral marketing
- social networks
- influence maximization
- online social networks
- information diffusion
- influential nodes
- greedy algorithm
- social relationships
- social media
- objective function
- social network analysis
- social interaction
- diffusion model
- social networking
- diffusion models
- social influence
- information flow
- network structure
- information systems