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Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Giovanny Haro-SosaBeatriz Moliner-VelázquezIrene Gil-SauraMaría Fuentes Blasco
Published in: J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
  • electronic word of mouth
  • decision making
  • decision makers
  • social networks
  • e learning
  • positive or negative